Mary-Kate and Ashley Olsen’s upcoming fashion site, Fashion’s Night Out 2011, Andy Warhol inspired iPhone 4g cases, Daphne Guinness will dress for the public, Arizona Muse for YSL Spring/Summer, Marie Claire’s DIY pedicure, and more brought to you by today’s Fashion Files!!
1. StyleMint.com by Mary-Kate and Ashley Olsen. Come July 2011, the famous Olsen twins, prominently-known for their innovative brands The Row and Elizabeth & James, are venturing into the fashionable digital world. StyleMint.com will be an interactive online shop that will have its members fill out quizzes pertaining to their personal style in order to create purchase recommendations for the members. [WWD]
2. The 3rd Annual Fashion’s Night Out will take place Thursday Sept. 8th!! Before you blink Fashion’s Night Out 2011 will be upon us. Due to the incredible growth in popularity from 2009, the 3rd FNO will be bigger and footage will be available live online! So if FNO’s no where near you, you’ll be able to make your online purchases, pop open your FNO mini-champagne bottle and view the NYC fashiony night-life online. [Fashionista]
3. A silent growing trend…longer hemlines. A year ago, a movement toward sweeping skirts was in its “incubation phase,” said Holli Rogers, the buying director of Net-a-Porter, the online fashion retailer. “But by the time we were planning what to carry for spring, long was definitely a full-on trend.” And one the retailer was quick to exploit, its Web site displaying willowy skirts and dresses by the likes of Etro, M Missoni and T by Alexander Wang. [NYT]
4. How amazing are these Andy Warhol iPhone Cases? The collection is a collaboration with Incase and The Andy Warhol Foundation for the Visual Arts. Unfortunately they’re only going to fit your iPhone 4G. Fortunately, the collection includes sleeves and bags for the iPad and MacBook embellished with Warhol’s artwork as well. Go HERE to view photos of the project’s launch party!! [refinery29]
5. Crystal Renn poses and structures herself for StyleCaster’s full fashion editorial feature. Each pose and outfit highlight a different personality and highlight’s the stricking beauty’s talent. [StyleCaster]
6. Wildfox taps into Sweet Valley High for its Summer 2011 Lookbook [StyleCaster]
7. Joseph Altuzarra revealed his idea of the professional woman he wants to dress. Also what inspired his current collection via his discussion of spring trends with Barneys’ Fashion Director Amanda Brooks.[Refinery29]
8. Are the minimalist slicked-back hairstyles jumping off of the runways and onto womens’ heads? They may begin to. The NYT put together 10 steps to help you achieve this chic & shellaced look. [NYT]
9. Arizona Muse is the new face for Spring/Summer 2011 YSL Pure Chromatic [Design Scene]
10. Apparently Elfin ears are becoming the newest surgical procedure du jour. Are people tapping into their inner Keebler elf or is this just completely wierd? The procedure involves slitting open the cartilage at the top of the ears and sewing them back together to create a point. Jordan Houtz, who’s had it done, remarked, “It was just something I thought would be fascinating…I wouldn’t go so far as saying [I'm] a Trekkie, but definitely ‘Lord of the Rings,’ all the Sci Fi kind of stuff, and it just fit my personality.” [HuffingtonPost]
11. Black Eyed Peas frontwoman Fergie and Avon’s CEO Andrea Jung announced that she’s launching her 2nd perfume with Avon to 5,000 Avon reps during the company’s 125th anniversary celebration. Outspoken Intense is a follow-up to her first fragrance Outspoken, which was Avon’s highest selling fragrance of all time. [Fashionetc]
12. Marie Claire’s tips for a DIY pedicure. [Marie Clarie]
13. Because this is thee pretty polish for Spring 2011 [Deborah Lippmann]
14. In collaboration with Barneys New York, Daphne Guinness will be starting a six-week window exhibition by the name of “Fashion as Art”. The project will feature a documentary about Guinness, with items from her wardrobe on display. [Thread NY]
15. Mixing and matching patterns at ELLE Canada [leFashion]
16. Are sheep “the new black”? Pringle of Scotland sure seem to think so. The peaceful animal is trim and serene-looking in the company’s new ad campaign. [DesignScene]
17. Freja Beha as Terry Richardson [Terry's Diary]
18. DIY Bottega Venetta Jewels
- Purchase a cameo ring, necklace, or bracelet. We got ours from Charlotte Russe, but you can find them for under $10 at most vintage stores.
- If you like the blackened look of Bottega’s, use any black matte nail polish (letting the ring dry in between coats). Or, if you prefer a brighter look, any neon nail lacquer will definitely do the trick.
- To prevent chipping, lightly apply a thin coat of decoupage glue or paint sealer. [Nylon]
19. Aje Autumn 2011 Collection [RDuJour]
20. UK’s Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP), recently released the new guidelines for all costmetic advertisements. Some of the guidelines include but are not limited to: the use of misleading lash inserts, the excessive use of hair extensions in hair care ads and the use of fake nails in nail care ads. Also re-touching pictures to remove fine lines and wrinkles, hair fly-aways, and skin blemishes (for example) if the products are claiming to help those issues. [Fashionista]
